How to Use Medical Spa Ads to Bring in New Clients
Paid Online Advertising, also known as paid media, uses paid ads to attract potential customers to visit your website or call your business.
How to Use Medical Spa Ads to Bring in New Clients
Paid Online Advertising, also known as paid media, uses paid ads to attract potential customers to visit your website or call your business.
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Digital Med Spa Advertising Channels
For most medical spas, paid media is an important part of their online marketing strategy. Online medical spa advertising has three distinct advantages. It’s fast. It’s targeted. It’s tracked.
Immediacy
PPC ads, banner ads, and social media ads make your business visible online almost immediately. They are the fastest way to improve your online presence and bring your website to the top of Google’s first SERP.
Targeting
Paid ads are targeted at the people most likely to convert. TV, print, or billboard advertising targets a local audience. Online ads go further. They are directed to local consumers already showing interest in services your business offers, like Emsculpt, EMface, Emtone, Emsella, and Cellutone.
There are three main channels for online med spa advertising:
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Search engines
Websites
Social Media Platforms
Search Engines
Like television networks, such as ABC, NBC, or CBS, search engines generate revenue by selling ad spots. However, instead of commercials, search engines sell Pay-Per-Click (PPC) ads to businesses wishing to advertise on the search engine’s results page (SERP).
Google, Bing, and Yahoo are examples of search engines that permit businesses to advertise on their SERP.
PPC Ad Placement
Most search engines display PPC ads at the top and bottom of their SERPs. The more visible your ad is ( the higher your ad appears on the SERP), the more likely the ad is to be clicked on. Having a PPC ad display at the top of the page is the equivalent of airing a commercial during prime-time TV.
Unlike television, the prime ad spots on a SERP aren’t purchased. They’re earned. It costs just as much to display an ad at the top of Google’s SERP page as it does at the bottom of the SERP page. Instead of charging higher prices for higher placements, search engines “rank” ads based on quality factors.
Display Ads / Banner Ads
Display ads are also known as banner ads.Unlike PPC ads, which appear at the top of the SERP (Search engine results page), “display ads” appear on websites.These ads can be:
Text Ads
Image/Graphic ads
Video Ads
Paid Social Media Advertising
Social Media Advertising attracts customers using paid med spa ads on social media channels like Facebook, Instagram, and TikTok. Besides attracting leads, social media advertising can promote your business’ brand and enhance your online visibility. In addition to med spa ads, Facebook allows you to boost your posts.
Types Of Med Spa Facebook Ads:
Text Ads
Image Ads
Video Ads
Carousel Ads
Product Ads
Collection Ads
Interactive Ads
Lead Form Ads
Analytics:
Paid Ads Accumulate Data
Google and Facbook provides businesses with valuable data. The longer your med spa ads run, the more data you collect. This data, when properly analyzed, better optimizes your campaign. This generates more leads at lower costs. Valuable metrics include:
Click-Through Rates (CTR)
When you advertise online, it is important to know how many people are clicking on your med spa ads. This is called a “click-through rate.” The higher your click-through rate, the better your ad is at convincing people to click on it. This means that you are spending less money and getting better results, which means you can afford to spend more money and get even better results! Determine your click-through rate by dividing how many ad impressions you have by the number of clicks you get.
Cost Per Click (CPC)
Most ads cost a certain amount of money per click your ad receives. The cost per click can vary depending on several factors:
Your med spa advertising platform. Google ads cost more than social media ads.
The targeted keyword: Keywords that have a lot of competition (many businesses bidding on the keyword) will cost more per click.
The time of day
The number of advertisers bidding on these terms in your market
Conversion Rate
A conversion rate is the percentage of visitors who take the desired action on your website, such as making a purchase or filling out a form. A good conversion rate can make all the difference in whether your campaign is successful. Determine your conversion rate by dividing the number of leads generated by the number of clicks on an ad.
For example, if your ad gets 100 clicks and 20 people sign up, then your lead-to-click ratio is 2%. Evaluating results is critical when it comes to conversion rates. If you are paying $10 per click for 100 clicks but only generating 2% leads from those clicks, it may not be sustainable. You must focus on getting more leads from each dollar you spend on med spa advertising to get the most value out of each individual lead.
Med Spa Ad Management
Ad management is a tricky aspect of medspa marketing. You want to get your message out there, but you also need to be smart about it. That means not wasting money on advertising if you don’t have a clear strategy. Paid ads can be expensive. This is why it is crucial to have a plan in place before you invest in paid advertising. The first step is to determine which platform will deliver the best ROI. To do this, track your med spa advertising spend on different platforms back to revenue.
Here’s an example. Let’s say that you spend $1000 on Google and $1000 on Facebook Ads, but Google gives you 10x more leads than Facebook does. This piece of information tells you it is more lucrative for you to continue investing more in Google.
Patience is Key
One thing that many advertisers struggle with is being patient. Investments take time to pay off, so do not expect an overnight ROI. Give the campaign a chance to reach people before writing it off as unsuccessful if you do not see results right away.
Monitor! Not Set and Forget
Finally, continual optimization is one of the most important aspects of ad management. You cannot simply set up a campaign and leave it to run on autopilot. You must continually analyze metrics and act accordingly: adjust budgets and days, modify target audience(s), remove keywords that are not working, incorporate the right zip codes. This prevents wasted spending on irrelevant clicks that do not convert into sales or leads. Many ad campaigns have had their entire monthly budget blown in hours because the campaign wasn’t properly formatted and monitored.
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Need Help Setting Up Ads For Your Medical Spa?
Twizbee is a medical spa marketing company specializing in digital marketing, including paid medical spa ads.
For a free, no-obligation analysis and consultation, please fill out the online form feel free to call or text (850) 910-1132, or email us at [email protected].
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